I have to stress the importance of silliness in the Step Up franchise. And in 2010, Step Up 3-D was the most fun yet: lots of the best characters from The Streets were back, and although the plot was almost absurd in its implausibility, the dancing was gleefully arranged, from a single-shot “Singin’ In The Rain” homage to a battle between crews improbably called the Pirates and the House of Samurai. I re-watched the original Step Up and started to enjoy the nuances of Tatum’s stone-faced lead performance. The characters in Step Up 2: The Streets were more engaging, the soundtrack had multiple Missy Elliott songs, and the final dance sequence - a crew battle for the underground competition ‘The Streets’ - was jaw-dropping. These movies kept coming out… and I started liking them.
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The key ingredients to a Step Up movie quickly became clear: something-to-prove hero, urban setting, exposed six-packs, Flo Rida music. A quick-to-produce, crazy-profitable franchise was born. The spectacularly titled sequel, Step Up 2: The Streets, was originally supposed to head straight to video, like the You Got Served and Bring It On franchises before it, but Disney instead decided to quietly release Step Up 2: The Streets on a sleepy February weekend in 2008, just 18 months after the original Step Up was released, and the sequel grossed $150 million worldwide. Yet the film’s $12 million budget and $114 million international gross made a follow-up inevitable. Step Up was a hit in the U.S., but nowhere near a cultural phenomenon. He played a disadvantaged kid who ends up performing community service at an arts school and teaching those fussy ballet students a thing or two about street dancing Step Up was a fish-out-of-water story that had been told by Save The Last Dance five years earlier. The first Step Up, released in August 2006, was a forgettable Channing Tatum vehicle before Tatum was a recognizable name. But that’s just speculation for now.I understand that the Step Up movies are widely derided as dance shlock. Would be really great: Moose and his crew would have to battle against crew from other countries (with new music and new dance styles).
There’s almost no doubt that Moose (Adam Sevani) will show up again, but what will be the plot of Step Up 4Ever? Well, no plot has been announced yet for the movie Step Up 4 Ever…īut I wouldn’t be surprised if the next movie was to focus on a crew of American dancers vying for the world title in an international competition. Summit Entertainment commemorates the success of STEP UP 3DĪnd looks forward to doing it again in 2012 with STEP UP 4EVER in 3D Here’s the ad we’re talking about (which only points to Summit Entertainment’s site): And there’s a hot nugget in their ad: they reveal that they’re planning to release a new Step Up movie in 2012, and it will be titled Step Up 4Ever.
Summit Entertainment is quite satisfied with the success of Step Up 3D and they’re even advertising about it on Variety’s site. There’s a new Step Up movie sequel ahead of us.